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Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-India integrated GSM operator offering 2G and 3G services, and has its own NLD and ILD operations, and ISP license. Idea has won spectrum to launch 4G services across 10 key markets and has initiated multiple steps towards introduction of 4G LTE services on 1800 MHz, in a phased manner from calendar year 2016 onwards.

Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of nearly 6,752 Idea touch points. Idea’s customer service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

Idea has received several national and international recognitions for its path-breaking innovations in mobile telephony products and services. Idea won the prestigious Voice & Data Telecom Leadership Awards 2014 under the Leadership Recognition category “for various successful initiatives and deployments in the areas of Business Services, Internet & Broadband, Business Analytics, Information Security, and Customer Service”. It was recognized as “Most Innovative Telecom Service Provider of the Year” and “Mobile Data Service Provider of the Year“ by Frost & Sullivan Asia Pacific ICT Awards 2015. It won Dataquest Business Technology Award in Analytics category for the “Implementation of end-to-end Campaign Management solution”.

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